Kobe Bryant helicopter crash prompts Genesis to alter Super Bowl ad

Kobe Bryant helicopter crash prompts Genesis to alter Super Bowl ad

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Genesis unveiled its first Super Bowl commercial on Tuesday night — then abruptly took it down.

The luxury vehicle brand made the last-minute switch to remove a stationary helicopter from the opening scene of the ad, in the wake of the helicopter crash in Calabasas, California that killed NBA icon Kobe Bryant, his 13-year-old daughter and seven others.

“Today we re-cut our Super Bowl ad, to remove a stationary helicopter that was in the opening two seconds of the commercial,” a Genesis spokesperson told USA TODAY Sports in an email Wednesday night. “The ad had been filmed, produced and delivered well before Sunday’s tragedy, so we took down the spot out of compassion and sensitivity to the families.”

The helicopter did not have a prominent role in the 60-second spot, which will air during the second quarter of Super Bowl LIV on Sunday night. It was shown in the foreground as the ad began, with a camera panning toward a mansion where a luxurious party was taking place.

The two celebrities in the commercial — Chrissy Teigen and her husband, John Legend — posted tributes to Bryant, the longtime Los Angeles Lakers star, on social media in the days since the crash. 

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