Coke earnings show shift to sugar free is paying off

Coca-Cola released its fourth-quarter earnings report before the markets opened on Friday. Strength in emerging markets helped buoy the results.

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Coca-Cola released its fourth-quarter earnings report before the markets opened on Friday. Strength in emerging markets helped buoy the results.

Coca-Cola’s bet on sugar-free and sparkling drinks to meet its customers’ shifting tastes is paying off. 

The beverage giant, which has introduced drinks like Coca-Cola Zero Sugar and smaller-sized sodas, said its revenues soared 16% in the final three months of 2019 and 9% for the full year. 

“We made good progress in 2019 by delivering on our financial commitments and growing in a more sustainable way,” James Quincey, the company’s CEO said in a statement. 

Americans, along with global consumers, are increasingly seeking out healthier options, bypassing traditional sodas for drinks that are sugar free or lower in calories.

Sales of Coca-Cola Zero Sugar grew by double digits last year, and Coca-Cola is participating with its peers in an initiative to help customers cut their calorie intake. That includes promoting Coca-Cola products that are no- and low-calorie as well as miniature-sized sodas that come in 7.5-oz cans.

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