First Netflix. Then Spotify. Now YouTube TV.
YouTube TV subscribers will no longer be able to pay for the live channel streaming service via Apple’s App Store starting March 13. This comes after other entertainment apps have pulled away from splitting subscription revenue with Apple.
A YouTube spokesperson confirmed the news with CNET on Friday, adding that Apple is an “important partner for YouTube.” The move allows YouTube TV to keep all proceeds from new paying iPhone and iPad customers.
Apple device users can still watch YouTube TV’s content on iPhones and iPads, but they just have to pay Google for it directly. Existing customers that check out in the App Store will have their subscription automatically canceled, the Verge reports.
Without Apple playing the middleman, YouTube TV’s monthly service charge is cheaper — $49.99 vs. $54.99. YouTube TV hasn’t specified why it’s ditching the App Store, however, it’s not the first tech giant to do so.
The music streaming app Spotify previously discontinued the Apple payment functionality for new premium customers, and it accused the iPhone maker of unfairly collecting fees.
In 2019, Spotify lodged a complaint with antitrust regulators claiming that Apple uses its App Store power to unfairly penalize a “targeted” group of rivals. The company alleged that select digital services have to pay a 30% tax on purchases made through Apple’s system.
Apple disputed some of the claims and added more perspective to the situation. Apple said that Spotify wouldn’t survive without its app store.
In 2018, Netflix distanced itself from what was then iTunes so new customers couldn’t pay for service via Apple.
Follow Dalvin Brown on Twitter: @Dalvin_Brown.